The shoe brand LOSERS was born in Japan in 2011. It developed around the Japanese concept of “IKI”, founding its basis on the idea of beauty and determination. Like the revolutionary artists, the creative minds who founded LOSERS mixed their ideas and innocence in an harmonious combination. Their will and the mutal gratitude is the key for success. Even if they may lose, they will not have any regret because they have followed their style and artistic nature. The name LOSERS does not have any negative meaning, It represents a critic will and pride. The most important characeristic of the brand is the V shape on the toe, typical of Japanese culture, it harks back to the classic models Geta, Zori and Waraji.