The stylist Massimo Giorgetti, the creative mind of MSGM brand, after many experiencies, in 2004 became the creative responsible and started his career as tout court stylist. In 2008 he decided to start his own business and created the brand MSGM. His heterogeneous career, allowed him to have a vision about the fashion product, not only from the stylistic point of view, but also as regards the commercial strategy. In MSGM he decided to involve his entrepreneurial spririt, but also his passion for fashion, his love for indie music, contemporary art, and the creative expressions of the new generations, who are spreading on internet. The basic idea is to mix the great tradition with the desire of a revolution of the new millennium.
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